Case Studies
Transitioning from a Movement to an Industry Institution
Overview
The Roofing and Solar Reform Alliance (RSRA) was founded to challenge corrupt practices in the roofing and solar sectors. As a mission-driven organization, they needed a digital home that could handle high-level storytelling, rigorous member vetting, and eventually, the full weight of their marketing operations.
The Project: This was a multi-phase engagement that began with a ground-up WordPress build and evolved into a complete platform migration, consolidating their entire lead generation ecosystem under one roof.
Objectives / Problem
The RSRA mission is rooted in a powerful story of industry reform, which required a digital home that felt more like a manifesto than a standard corporate site.
- The Rented Infrastructure: The client’s initial marketing was hosted on ClickFunnels. While effective for simple lead capture, it lacked the professional institution feel needed to grow a national alliance.
- Data Ownership: The founder wanted to own and control the lead flow and member data entirely, rather than being beholden to the technical limits and subscription tiers of a funnel builder.
- The Need for Exclusive Tools: As the alliance grew, they needed a way to provide tangible value to members, such as a private directory and geographic mapping tool, which required custom logic.
The Solutions
Web Development
- Authoritative Ground-Up Build: We designed and developed the original RSRA headquarters on WordPress to establish their mission as the industry’s ethical standard.
- Narrative-Driven Design: We translated the founder’s personal mission into a high-impact, long-form letter layout. This allows the audience to understand the gravity of the industry’s issues before reaching the membership application.
- Proprietary Member Map: We built a custom Google Maps integration directly into the WordPress environment. This map is gated behind a member-only login, allowing alliance partners to visualize their national network and connect with peers securely.
- Scalable Membership Intake: We engineered a custom multi-step application flow to handle the vetting process for new firms, ensuring a professional and organized experience for prospective members.
Platform Migration
- Consolidating ClickFunnels to WordPress: Well after the initial site launch, we executed a strategic migration to move the organization’s active marketing funnels into their WordPress ecosystem.
- Data Ownership & Control: By migrating away from ClickFunnels, we gave the client total ownership of their lead data and removed the recurring costs and technical limitations of a rented platform.
- Unified Lead Journey: We rebuilt their marketing funnels within WordPress, allowing for a seamless transition between their educational content and their high-conversion sales paths.
- Custom Tracking Logic: With the migration, the client gained the ability to implement more granular tracking and custom behaviors for how leads flow through their internal systems.
The Internal Impact
This two-phased approach allowed RSRA to grow at its own pace: first establishing authority, then consolidating power.
- Institutional Credibility: The authoritative site design successfully positioned the alliance as a professional governing body rather than just a marketing campaign.
- Total Operational Autonomy: By moving their marketing funnels to their own site, the client is no longer beholden to third-party platform changes or subscription tiers.
- A Future-Proof Asset: The client now owns every piece of their digital infrastructure, from the narrative that attracts leads to the map that serves their members.
Project Gallery
READY TO GET STARTED?
Great ideas need the right infrastructure to scale. From high-conversion websites to custom applications, we build the tools that turn your vision into a high-performance business asset.
