Technological advancements have made our lives easier beyond comparison. Nowadays, the internet provides information fast and keeps us all connected. Computers are also constantly upgrading in speed, battery life, and portability.

Unfortunately, these benefits don’t come without trade-offs. Web surfing, smart devices, and artificial intelligence help us function more efficiently, but they’ve also made the competition stiffer.

Businesses are in an arms race to adopt the latest technology and provide the best customer experience. Every year, companies invest in upgrading their tools to meet the needs of their consumers.

Simple websites are no longer enough to establish an online presence, and traditional business processes are too slow to keep up with dynamic demands. Web apps address these pain points and many other concerns.

What Can Custom Web Apps Do for Your Business?

a group of people sitting at a desk using tablets and laptops

Although you may not be aware of it, there’s a big chance you’re using web apps right now. Dropbox, Zoom, MailChimp, Notion, and Google Analytics are popular examples of web apps for businesses.

There are web apps for cloud storage, business analytics, email marketing, and many more. Regardless of the industry, there is a vast array of options to choose from. Of course, there are limits to what commercial web apps can do.

The applications available on the market are typically designed for general use and are therefore less effective in handling specific tasks. This is where building your own web app comes in handy.

With custom-built web apps, you get all the features you need without unnecessary code slowing them down. Below are 13 ideas for web apps that can streamline business operations, enhance customer satisfaction, and boost sales.

1. Business Analytics Dashboard

Behind every long-term success is logical decision-making based on data. Companies of all sizes rely on business analytics to formulate strategies and allocate investments correctly.

Business analytics dashboards track the latest marketing trends, retrieve pertinent information, and analyze big data within a single application. This type of web app is highly in demand to help brands reach their goals.

When developing an executive dashboard, include multiple options for data visualization and data blending. It should also support real-time processing, access to third-party databases, and collaboration tools. For improved accessibility, ensure compatibility with modern browsers and mobile devices.

2. Onboarding and Training Web Application

Employee onboarding is one of the most important processes for ensuring everyone is on the same page. It helps new hires adapt to the company’s culture and make meaningful contributions.

Sadly, many fail to execute onboarding programs efficiently. Manual orientations usually involve a lot of paperwork, which makes documents hard to find and organize quickly. Onboarding and training web applications streamline this procedure for newcomers and HR personnel alike.

Depending on your design, it can serve various functions. Basic onboarding web applications store training materials and documents. You can take this a step further by making it a learning platform and integrating it with a system for employee and team profiling. Incorporate shared calendars and other communication tools to improve real-time collaboration.

3. CRM Web Application

CRM, or customer relationship management, is integral to a sales improvement plan. CRM platforms compile, store, and analyze customer data and interactions.

This technology enables companies to foster stronger customer relationships and cultivate brand loyalty. Data gathered by CRM systems is used to enhance customer service, create more targeted offers, and address areas for improvement in your sales funnel.

The basic framework for CRM web apps is simple. It’s essentially an interface for data collection and analysis, but it can do a lot more. CRM web apps can identify reasons for lost sales, automate marketing campaigns, and follow up on high-quality leads. A secure connection and fast internet speed are essential for optimal performance, particularly when multiple users access data simultaneously.

4. Workflow Management App

A company’s success is dictated by the performance of its employees. Strategic planning can only do so much without a team capable of following through. Workflow management apps gained popularity for this reason.

Such web apps smoothen workflows to bring you closer to your goals. They reduce errors, increase transparency, enhance work ethic, and support employees in managing multiple tasks. These are done by laying down every step so that people understand the whole picture clearly.

Good workflow management apps enable you to customize workflows, specify deadlines, assign stakeholders, and prioritize tasks. To make it more efficient, consider incorporating a messaging tool directly into the app.

It can also include an approvals pane to review submissions and send them further along the assembly line. Integrating business instant messaging services ensures seamless user interaction and fast decision-making.

5. Finance and Budgeting App

Business expenses can catch you off guard when you’re not keen on keeping track of where your money is going. From invoices to operating fees, there’s a lot to manage. Accounting can be overwhelming, especially when you don’t have the right tools.

Finance and budgeting apps do the heavy lifting, allowing you to focus on other business processes. They compute, document, and generate reports on your finances. With a single click, you can monitor your cash flow and view upcoming payments due.

The most important thing to achieve when building a finance web app is simplicity. You want the app to be as user-friendly as possible to simplify complex finance procedures. On your dashboard, you can add features for bank transfers and investments. This way, you have everything you need all at once. Ensure that you include robust encryption protocols to prevent security breaches.

6. Logistics Management System

Another tool that eliminates tedious paperwork and reduces hours of manual labor is a logistics management system.

Technology has refined logistics and supply chain processes tremendously over the years. Today, managing inventory, sales orders, materials, and production requires fewer efforts and resources.

Logistics software coordinates activities and automates order processing and inventory control. This reduces the chances of human error, resulting in faster deliveries.

Forecasting is also a crucial feature of logistics management web applications. Projecting trends for supply and demand enables you to plan ahead and optimize schedules for restocking, shipments, and production. Server-side scripts can be used for backend automation to ensure accuracy across different locations.

7. Online Shopping Marketplace

a person holding a phone

Online shopping apps are more relevant than ever. With more options and added convenience, e-commerce is growing exponentially and showing no signs of slowing down. Taking stores online is a necessity now that there are over 2 billion digital buyers. In the U.S., 76% of consumers shop online.

Like eCommerce websites, online shopping apps allow customers to buy from merchants straight from the internet. They save time, offer great deals, and give customers control over their shopping experience.

Online shopping apps must be intuitive and user-oriented. When in doubt, less is more in terms of app design. You want to create an interface where users can easily add items to their cart and check out.

Remember to include a wishlist, order summary, product filtering, and secure in-app payment options on your app. If you’re familiar with coding, consider integrating a chatbot for 24/7 customer service. Offer automatic updates so users always access the same version across their devices.

8. Telemedicine Web App

Telemedicine is an expanding niche that aims to make healthcare more accessible and convenient. The field is still young and far from reaching its true potential. As such, telehealth web apps also have a long way to go.

Secure video calling is the main feature of typical telemedicine apps. It facilitates virtual consults and helps doctors build rapport. In cases of hardware limitations and poor internet connections, it’s a good idea to include a chat function.

Telemedicine apps also serve as databases for patient information, medical history, and lab results. However, there are language barriers to using the technology.

Other components you can include are e-prescriptions, built-in chatbots, and integration with Apple’s HealthKit and Google Fit. For a broader reach, ensure compatibility with multiple platforms and operating systems.

9. Queueing Systems

A queueing system is a straightforward yet elegant solution to improving customer experience. Online queueing management systems reduce wait times and enhance communication between you and your clients.

These apps often serve as appointment-scheduling tools in clinics and hospitals. They also collect data to reveal inefficiencies, which can be identified and addressed to create better experiences.

Well-designed queueing systems are designed to help customers access services as quickly and orderly as possible. Essentially, it eliminates the hassles between coming into the establishment and leaving with what they need.

When a user gets in line, your app should send a virtual ticket to confirm their slot. Ideally, the web app should estimate waiting times for customers and provide details of the queue on your end. Leverage web application development frameworks that support real-time collaboration features.

10. Digital Payments and E-Wallets

Digital payments and e-wallets are currently all the rage. In 2019, digital payments accounted for 41.8% of global eCommerce transactions. According to Statista, it will hold the majority share by 2023.

People are switching to e-wallets because they’re convenient and hardly have additional charges. In fact, eCommerce stores are encouraged to accept digital payments to drive sales and prevent abandoned carts.

Security is the top consideration for digital payment apps and e-wallets. Stringent measures must be set up to deter cyberattacks and theft. Enabling one-time passwords and data encryption are baseline protocols.

For money transfers, include features like linking to bank accounts, sending and receiving money, and bill payment. Additionally, provide users with an e-wallet passbook to view previous transactions and order history. These tools offer common benefits like faster transactions, lower costs, and increased convenience for small business owners.

11. Customer Feedback and Review Platform

Understanding your customers’ thoughts and experiences is essential for long-term growth and continuous improvement. A web app focused on gathering customer feedback allows businesses to monitor satisfaction levels, address complaints promptly, and highlight positive reviews to build trust.

This app can collect survey responses, star ratings, and written reviews after purchase or service. You can automate feedback requests via email or in-app prompts and route urgent issues directly to customer service for quick resolution.

Add sentiment analysis features to categorize feedback, identify recurring themes, and spot trends early, giving you a head start on enhancing your offerings.

12. Event Management Web App

Whether it’s for hosting webinars, conferences, trade shows, or product launches, event management apps simplify every stage of planning and execution. Businesses can use them to create branded event pages, manage RSVPs, coordinate logistics, and send timely reminders to attendees.

A good event app should include a user-friendly registration form, calendar syncing, attendee communication tools, and analytics for post-event evaluation. Its functionality can be enhanced by integrating with video conferencing tools, CRMs, social media, and payment gateways for a seamless experience for both organizers and guests.

13. Loyalty and Rewards Program App

Loyalty programs are proven to increase customer retention, repeat purchases, and overall lifetime value. A custom loyalty and rewards web app allows you to reward your best customers with points, discounts, referral bonuses, and exclusive perks tailored to their preferences.

This app can track customer purchases in real-time, assign reward points automatically, and send targeted promotional offers based on user behavior and purchase history.

Include gamification features like achievement badges, tier levels, or limited-time challenges to make the experience more engaging and drive continuous participation. Add push notifications and email alerts to keep customers informed and excited about their rewards.

Takeaways

When it comes to building web apps, your imagination is the limit. Every industry is always looking for innovative solutions to improve business processes and drive sales.

Whether you’re solving an internal challenge or enhancing the customer journey, the right web application can give your business a serious edge.

Build web apps with the end-users in mind, and who knows? You may have stumbled into the next big thing to hit the market.

Work with a Team of Professional Developers and Designers

Do you have an idea for a web app? Let us help you see it through. At DevWerkz, we build secure, high-performing, and user-friendly web applications tailored to your business goals. From concept to launch, we’ll work with you every step of the way. Contact DevWerkz today.

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